Those flying down to Brasil for the GP will see KitKat activations in the Sao Paulo Airport. In travel retail, Nestle will have a range of four collectible F1 Tin Cars containing one KitKat Chunky Milk, one KitKat Chunky White and two chocolate cars, as well as staging immersive F1 gaming activations. Not going to make it to Brasil? No worries, this will roll out to more international airports, though this hasn’t been confirmed on which ones yet.
Additionally, fans will also have the chance to win tickets to the 2025 São Paulo Grand Prix through upcoming on-pack promotions, and those already with tickets will see KitKat activations in the fan zones and in the paddock.
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